Story of Cold pressed oils
There are three phases of Indian edible oil story. In the
first phase, until last 3 decades we used traditional native Indian cooking oils like Coconut oil, Groundnut
oil, Sesame and Mustard oil which are prepared using cold pressed methods where 50% of oil content can be
extracted. In second phase, this method of cold pressed oil extraction is replaced by hot press machine or mill
extraction where more than 90% of recoveries and profits are achieved by factories where as products nutrients
levels are compromised. Liberalization of India lead to third phase where chemical refining process has been
developed where every last drop of oil (99% of residual oil) is extracted using chemical refining methods.
Processes like Refining followed by bleaching and deodorizing lead to harmful effects on consumers in long run.
Along with refining, blending of cheap oils like cottonseed, sunflower and palm oils has changed entire
ecosystems of Indian edible oil tradition and habits. In the wake of health consciousness and proved health
disorders led by refined cooking oils, there has been a tectonic shift of customers from cheap refined oils to
premium cold pressed cooking oils, which are healthy and safe. While any oil is extracted used cold pressed
method, no abnormal heat is generated while extracting process, thus keeping the nutrients profile intact. Its
natural aroma and taste remains same and gives you that extra pinch of natural flavor in every bite of food.
Why is Coconut oil healthy
Coconut oil is one of the most controversial and also hyped food product ever found in the market. It has very long age old tradition of applications like in ayurvedic medicine,
daily lifestyle and cooking activities from ancient days in India. It is indeed considered as super-food for its
high level of nutrients that found nowhere in nature except mothers milk. Coconut oil contains high levels of
lauric acid as its main constituent which is well regarded for its immunity developing properties. Coconut oil
is anti bacterial and anti viral making it best baby care product used for skin and hair. Its has high
nutritional values which helps keeping our hair healthy and strong from roots. Application of coconut oil for
hair and also to skin is a daily routine for Indian culture.
Coconut oil for cooking:-
Cold pressed coconut oil is best cooking oil and is favorite for
health conscious people for its healthy fatty acid composition and lauric acid content which improves immunity
and metabolism if consumed. Coconut oil having high smoke point makes it best suitable for indian cousine where
hot stirs and deeps fries are favorite. Due to its cold pressed extraction process, coconut oil has crystal
clear color, natural coconut taste and fresh aroma making it most preferred cooking oil these days. It increases
HDL (Good cholesterol) and decreases LDL (Bad cholesterol) levels in body and makes our heart friendly.